Overview
I was assigned to design sustainable packaging for a shampoo and moisturizer brand called Terra Care. The brand is meant to promote eco-friendly products and encourage customers to be more environmentally conscious in their daily lives. Terra Care prides itself on incorporating sustainable materials in their product formula and staying free of animal testing.
Scope
Brand Identity
Color Palette
Logo Design
Packaging Design
Landing Page
Merchandise Design
Color Palette
Logo Design
Packaging Design
Landing Page
Merchandise Design
Tote Bag Design
While creating the brand’s color palette, I opted for natural tones that included colors of the earth such as green, blue, and orange as a way to reflect the brand’s mission of using organic ingredients, selling products in biodegradable packaging, and conserving the environment. I chose to design Terra Care’s logo as a symbol of the earth because it depicts the brand’s name in Latin and reinforces the sustainable practices that are used to manufacture the shampoo and moisturizer products
